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THE REVOLUTION OF EVERYDAY LIFE - VANEIGEM
The Insignificant Signified - Page 7

The world of isms, whether it envelops the whole of humanity or a single person, is never anything but a world drained of reality, a terribly real seduction by falsehood. The three crushing defeats suffered by the Commune, the Spartakist movement and the Kronstadt sailors showed once and for all what bloodbaths are the outcome of three ideologies of freedom: liberalism, socialism, and Bolshevism. However, before this could be universally understood and admitted, bastard or hybrid forms of these ideologies had to vulgarize their initial atrocity with more telling proofs: concentration camps, Lacoste's Algeria, Budapest. The great collective illusions, anaemic after shedding the blood of so many men, have given way to the thousands of pre-packed ideologies sold by consumer society like so many portable brain-scrambling machines. Will it need as much blood again to show that a hundred thousand pinpricks kill as surely as a couple of blows with a club?

*

What am I supposed to do in a group of militants who expect me to leave in the cloakroom, I won't say a few ideas -- for my ideas would have led me to join the group -- but the dreams and desires which never leave me, the wish to live authentically and without restraint? What's the use of exchanging one isolation, one monotony, one lie for another? When the illusion of real change has been exposed, a mere change of illusion becomes intolerable. But present conditions are precisely these: the economy cannot stop making us consume more and more, and to consume without respite is to change illusions at an accelerating pace which gradually dissolves the illusion of change. We find ourselves alone, unchanged, frozen in the empty space behind the waterfall of gadgets, family cars and paperbacks.

people without imagination are beginning to tire of the importance attached to comfort, to culture, to leisure, to all that destroys imagination. This means that people are not really tired of comfort, culture and leisure but of the use to which they are put, which is precisely what stops us enjoying them.

The affluent society is a society of voyeurs. To each his own kaleidoscope: a tiny movement of the fingers and the picture changes. You can't lose: two fridges, a mini-car, TV, promotion, time to kill... then the monotony of the images we consume gets the upper hand, reflecting the monotony of the action which produces them, the slow rotation of the kaleidoscope between finger and thumb. There was no mini-car, only an ideology almost unconnected with the automobile machine. Flushed with Pimm's No.1, we savour a strange cocktail of alcohol and class struggle. Nothing surprising any more, there's the rub! The monotony of the ideological spectacle makes us aware of the passivity of life: survival. Beyond the pre-fabricated scandals - Scandale perfume, Profumo scandal - a real scandal appears, the scandal of actions drained of their substance to the profit of an illusion which the failure of its enchantment renders more odious every day. Actions weak and pale from nourishing dazzling imaginary compensations, actions pauperized by enriching lofty speculations into which they entered like menials through the ignominious category of 'trivial' or 'commonplace', actions which today are free but exhausted, ready to lose their way once more, or expire under the weight of their own weakness. There they are, in every one of you, familiar, sad, newly returned to the immediate, living reality which was their birthplace. And here you are, bewildered and lost in a new prosaism, a perspective in which near and far coincide.

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